Pan-African digital classifieds company Jiji has raised $21 million in Series C and C-1 financing from six investors.
The Nigeria-based venture, co-founded by Ukrainian entrepreneur Vladimir Mnogoletniy, has an East to West presence that includes Ghana, Uganda, Tanzania and Kenya.
Buyers and sellers in those markets use Jiji to transact purchases from real estate to car sales.
The classifieds site has two million listings on its Africa platforms and hit eight million unique monthly users in 2018, per company stats.
Jiji sees an addressable market of 400 million people across its operating countries, according to Mnogoletniy. The venture bought up one of its competitors in April this year, when it acquired the assets of Naspers-owned online marketplace OLX in Nigeria, Ghana, Kenya, Tanzania and Uganda.”